Profit Margin & Markup Calculator
Turn cost and price into margin, markup and profit — or set a target margin and get the price to charge. Free and instant.
Mode
Figures
Profit margin
40%
Margin is profit as a share of the selling price; markup is profit as a share of cost. They are not the same — a 50% markup is only a 33% margin.
See your real margins
SnapBilly turns invoices and expenses into profit reports.
- Profit & loss reports
- Track costs vs income
- Per-client profit
- Unlimited invoices
- Expense tracking
- CSV exports
Margin & markup
See both at once and stop confusing the two when you price work.
Price from a target
Enter the margin you want and get the exact price to charge.
Profit per unit
Know the cash profit on every sale, not just the percentages.
Instant & free
Results update live as you type — no account, no sign-up.
How it works
- 1
Choose a mode: start from a known cost and price, or from a target margin.
- 2
Enter the unit cost.
- 3
Enter your selling price — or, in target mode, the profit margin you want.
- 4
Read your margin, markup, profit per unit and the recommended price instantly.
Frequently asked questions
What’s the difference between margin and markup?
Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. They describe the same profit from different angles — for example, a 50% markup on cost is only a 33% profit margin.
How do I calculate profit margin?
Subtract cost from selling price to get profit, then divide profit by the selling price and multiply by 100. For example, a $100 price with $60 cost gives $40 profit and a 40% margin.
How do I price for a target margin?
Switch to “From target margin”, enter your cost and the margin you want, and the calculator divides cost by (1 − margin) to find the price. For a 40% margin on a $60 cost, you’d charge $100.
How can I track margins over time?
SnapBilly’s reports combine your invoices and expenses into profit-and-loss summaries, so you can see real margins per client and period without spreadsheets.